{"id":409,"date":"2025-07-22T07:32:13","date_gmt":"2025-07-22T07:32:13","guid":{"rendered":"https:\/\/www.bestsellerghostwriting.com\/blog\/?p=409"},"modified":"2025-07-22T07:32:13","modified_gmt":"2025-07-22T07:32:13","slug":"how-to-write-a-compelling-book-description","status":"publish","type":"post","link":"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/","title":{"rendered":"How to Write a Compelling Book Description That Sells"},"content":{"rendered":"<p>You\u2019ve spent months\u2014maybe even years\u2014crafting your book, rewriting chapters, and polishing every sentence until it shines. But now comes one of the most overlooked yet critical parts of your publishing journey: your book description.<\/p>\n<p>Make no mistake, this isn\u2019t just a summary. It\u2019s your elevator pitch to the world. In just a few lines, you need to intrigue, persuade, and convert casual browsers into eager readers. A weak description risks letting your story fade into the noise of countless others on Amazon, while a strong one can catapult your book into the hands of your ideal audience.<\/p>\n<p>So, how do you craft a description that captures attention and makes readers hit <em>\u201cbuy now\u201d<\/em> without hesitation? Let\u2019s break it down step by step.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Why_Your_Book_Description_Is_Your_Silent_Salesperson\" >Why Your Book Description Is Your Silent Salesperson<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Step_1_Know_Your_Reader_Inside_Out\" >Step 1: Know Your Reader Inside Out<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Pro_Tip_Study_What_Sells_in_Your_Genre\" >Pro Tip: Study What Sells in Your Genre<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Step_2_Start_With_an_Irresistible_Hook\" >Step 2: Start With an Irresistible Hook<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#What_to_Avoid\" >What to Avoid<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Step_3_Introduce_Your_Protagonist_and_the_Stakes\" >Step 3: Introduce Your Protagonist and the Stakes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Example_for_Fiction\" >Example for Fiction:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Example_for_Nonfiction\" >Example for Nonfiction:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Step_4_Keep_It_Tight_and_Punchy\" >Step 4: Keep It Tight and Punchy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Step_5_Close_With_a_Call_to_Action\" >Step 5: Close With a Call to Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Mistakes_That_Sabotage_Book_Descriptions\" >Mistakes That Sabotage Book Descriptions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#%C2%B7_Giving_Away_Too_Much\" >\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Giving Away Too Much<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#%C2%B7_Overwriting\" >\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Overwriting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#%C2%B7_Forgetting_Genre_Signals\" >\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Forgetting Genre Signals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#A_Simple_Formula_for_Success\" >A Simple Formula for Success<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Fiction\" >Fiction:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Nonfiction\" >Nonfiction:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/#Final_Thoughts_Your_Blurb_Deserves_as_Much_Care_as_Your_Book\" >Final Thoughts: Your Blurb Deserves as Much Care as Your Book<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Your_Book_Description_Is_Your_Silent_Salesperson\"><\/span><strong>Why Your Book Description Is Your Silent Salesperson<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think of your book cover as the handshake. It\u2019s what draws people in. But your description? That\u2019s your voice, your chance to say, <em>\u201cHere\u2019s why this story matters\u2014and why it\u2019s perfect for you.\u201d<\/em><\/p>\n<p>A compelling blurb:<\/p>\n<ul>\n<li><strong>Highlights your story\u2019s unique hook<\/strong><\/li>\n<li><strong>Sets the right expectations for genre and tone<\/strong><\/li>\n<li><strong>Creates an irresistible urge to dive in<\/strong><\/li>\n<\/ul>\n<p>In a crowded marketplace, readers are scrolling quickly. You have mere seconds to make them pause and think, <em>\u201cThis is the book I\u2019ve been looking for.\u201d<\/em><\/p>\n<p>If you\u2019re unsure how to create descriptions that convert, you might even consider hiring professionals. Services like <a href=\"https:\/\/www.bestsellerghostwriting.com\/marketing\/\">book marketing experts<\/a> specialize in helping authors position their books for success.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Know_Your_Reader_Inside_Out\"><\/span><strong>Step 1: Know Your Reader Inside Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you type a single word, take a moment to reflect: <em>Who is this book really for?<\/em><\/p>\n<ul>\n<li>Are they fans of fast-paced thrillers or slow-burn literary fiction?<\/li>\n<li>Do they crave relatable characters, heart-pounding twists, or intricate world-building?<\/li>\n<li>What emotions do you want to evoke\u2014suspense, laughter, longing?<\/li>\n<\/ul>\n<p>Knowing your audience is half the battle. It allows you to tailor your tone and content so it resonates deeply with the very people you\u2019re trying to reach.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pro_Tip_Study_What_Sells_in_Your_Genre\"><\/span><em>Pro Tip: Study What Sells in Your Genre<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Browse bestselling books similar to yours on Amazon or Goodreads. Notice how their descriptions are structured. Do they lean heavily into character arcs, plot-driven hooks, or themes? Use these insights to shape your own blurb\u2014without mimicking, of course.<\/p>\n<p>If you\u2019re unsure how to analyze the market effectively, <a href=\"https:\/\/www.bestsellerghostwriting.com\/contact-us\/\">consult a ghostwriting and editing team<\/a> for guidance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Start_With_an_Irresistible_Hook\"><\/span><strong>Step 2: Start With an Irresistible Hook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first line of your description carries a heavy load. It must grab attention instantly and spark curiosity. This is your make-or-break moment.<\/p>\n<p>Here are examples of opening lines that pull readers in:<\/p>\n<ul>\n<li><em>\u201cShe thought she knew him. She was wrong.\u201d<\/em><\/li>\n<li><em>\u201cWhat would you do if your darkest secret became someone else\u2019s weapon?\u201d<\/em><\/li>\n<li><em>\u201cTwo kingdoms. One prophecy. And a girl caught in the middle.\u201d<\/em><\/li>\n<\/ul>\n<p>Notice how each one raises questions and creates an emotional pull without giving too much away.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_to_Avoid\"><\/span><em>What to Avoid<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Skip the generic openers like <em>\u201cThis is a thrilling story about&#8230;\u201d<\/em> or <em>\u201cIn this book, you\u2019ll discover&#8230;\u201d<\/em> Readers are looking for intrigue, not a dry synopsis.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Introduce_Your_Protagonist_and_the_Stakes\"><\/span><strong>Step 3: Introduce Your Protagonist and the Stakes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After your hook, it\u2019s time to reveal just enough about your main character and their central conflict to keep readers engaged. For fiction, consider:<\/p>\n<ul>\n<li>Who is the protagonist?<\/li>\n<li>What do they want?<\/li>\n<li>What stands in their way?<\/li>\n<li>Why should readers care?<\/li>\n<\/ul>\n<p>For nonfiction, the focus shifts slightly:<\/p>\n<ul>\n<li>What problem does your book address?<\/li>\n<li>How will it transform the reader\u2019s life?<\/li>\n<li>Why are you the right person to guide them?<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Example_for_Fiction\"><\/span><em>Example for Fiction:<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cWhen Detective Claire Holloway\u2019s quiet life is shattered by a series of murders mirroring her late husband\u2019s unsolved case, she must confront the secrets of her past to stop a killer who\u2019s always one step ahead.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Example_for_Nonfiction\"><\/span><em>Example for Nonfiction:<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cStruggling to stay productive in a world of endless distractions? In this practical guide, productivity coach John Smith shares actionable strategies to reclaim your focus, manage your time, and achieve your goals with confidence.\u201d<\/em><\/p>\n<p>Both examples highlight the stakes while building curiosity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Keep_It_Tight_and_Punchy\"><\/span><strong>Step 4: Keep It Tight and Punchy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your book description isn\u2019t the place for long-winded paragraphs or intricate details. Instead, aim for brevity and clarity.<\/p>\n<ul>\n<li>For fiction, keep it between 150\u2013200 words.<\/li>\n<li>For nonfiction, you can stretch slightly longer if you\u2019re outlining clear benefits.<\/li>\n<\/ul>\n<p>Break your text into short, scannable paragraphs, especially since many readers are browsing on mobile devices.<\/p>\n<p>Moreover, consider working with an experienced editor to fine-tune your blurb. Services like <a href=\"https:\/\/www.bestsellerghostwriting.com\/editing\/\">professional book editing<\/a> ensure your words pack the right punch.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_5_Close_With_a_Call_to_Action\"><\/span><strong>Step 5: Close With a Call to Action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t just end your description abruptly. Wrap it up with an invitation that nudges readers toward the next step.<\/p>\n<ul>\n<li><em>\u201cPerfect for fans of Colleen Hoover and Emily Henry, this swoon-worthy romance will leave you breathless.\u201d<\/em><\/li>\n<li><em>\u201cAre you ready to discover the secrets to unstoppable productivity?\u201d<\/em><\/li>\n<li><em>\u201cGrab your copy today and step into a world of danger and desire.\u201d<\/em><\/li>\n<\/ul>\n<p>This final touch creates a sense of urgency and seals the deal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mistakes_That_Sabotage_Book_Descriptions\"><\/span><strong>Mistakes That Sabotage Book Descriptions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even seasoned authors can stumble here. Watch out for these common pitfalls:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%B7_Giving_Away_Too_Much\"><\/span>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Giving Away Too Much<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avoid revealing major twists or your ending. Readers want a teaser, not the whole story.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%B7_Overwriting\"><\/span>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Overwriting<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Flowery prose or overly complex language might suit your book but will drown your blurb. Aim for strong, active language instead.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%B7_Forgetting_Genre_Signals\"><\/span>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Forgetting Genre Signals<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your tone doesn\u2019t align with your genre, you risk attracting the wrong audience\u2014or no one at all.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Simple_Formula_for_Success\"><\/span><strong>A Simple Formula for Success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Fiction\"><\/span><em>Fiction:<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Hook<\/strong> \u2013 Start with a one-liner that grabs attention.<\/li>\n<li><strong>Protagonist and Conflict<\/strong> \u2013 Who they are and what\u2019s at stake.<\/li>\n<li><strong>Escalation<\/strong> \u2013 Heighten tension and hint at twists.<\/li>\n<li><strong>Teaser<\/strong> \u2013 Leave them wanting more.<\/li>\n<li><strong>Call to Action<\/strong> \u2013 Prompt them to buy.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Nonfiction\"><\/span><em>Nonfiction:<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Hook<\/strong> \u2013 Highlight a pain point or goal.<\/li>\n<li><strong>Promise<\/strong> \u2013 What transformation will readers experience?<\/li>\n<li><strong>Benefits<\/strong> \u2013 List key takeaways.<\/li>\n<li><strong>Credibility<\/strong> \u2013 Why you\u2019re the right guide.<\/li>\n<li><strong>Call to Action<\/strong> \u2013 Encourage immediate action.<\/li>\n<\/ol>\n<p>For an in-depth guide on book positioning, check out this article on Bestseller Ghostwriting\u2019s blog.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts_Your_Blurb_Deserves_as_Much_Care_as_Your_Book\"><\/span><strong>Final Thoughts: Your Blurb Deserves as Much Care as Your Book<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your book description isn\u2019t just a formality\u2014it\u2019s one of the most powerful marketing tools you have. In just a few sentences, you can spark curiosity, create emotional connection, and drive sales.<\/p>\n<p>So, take the time to craft it carefully. Test different versions. Get feedback from readers and editors. Because when it comes to getting your book into readers\u2019 hands, those few lines could make all the difference.<\/p>\n<p>After all, you didn\u2019t write your book to have it sit unread. You wrote it to be discovered, loved, and shared.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve spent months\u2014maybe even years\u2014crafting your book, rewriting chapters, and polishing every sentence until it shines. But now comes one of the most overlooked yet critical parts of your publishing journey: your book description. Make no mistake, this isn\u2019t just a summary. It\u2019s your elevator pitch to the world. In just a few lines, you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Compelling Book Description That Sells<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Compelling Book Description That Sells\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve spent months\u2014maybe even years\u2014crafting your book, rewriting chapters, and polishing every sentence until it shines. But now comes one of the most overlooked yet critical parts of your publishing journey: your book description. Make no mistake, this isn\u2019t just a summary. It\u2019s your elevator pitch to the world. In just a few lines, you [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-compelling-book-description\/\" \/>\n<meta property=\"og:site_name\" content=\"Best Seller Ghostwriting\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-22T07:32:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bestsellerghostwriting.com\/blog\/wp-content\/uploads\/2025\/07\/Image_fx-59.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"James\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" 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