{"id":386,"date":"2025-07-21T07:43:02","date_gmt":"2025-07-21T07:43:02","guid":{"rendered":"https:\/\/www.bestsellerghostwriting.com\/blog\/?p=386"},"modified":"2025-07-21T07:43:02","modified_gmt":"2025-07-21T07:43:02","slug":"how-to-write-a-book-synopsis-for-a-publisher","status":"publish","type":"post","link":"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/","title":{"rendered":"How To Write A Book Synopsis For A Publisher"},"content":{"rendered":"<p>You\u2019ve written a book\u2014or maybe you\u2019re almost there\u2014and now it\u2019s time to send it off to publishers. You\u2019re scrolling through submission guidelines, and there it is, bold as ever: \u201cPlease include a one-page synopsis.\u201d<\/p>\n<p>Let\u2019s be honest. Writing the synopsis might be more intimidating than writing the book itself. Summing up tens of thousands of words into just a page or two? Explaining your carefully layered plot, nuanced characters, and emotional stakes without turning it into a dry list? It sounds impossible.<\/p>\n<p>But here\u2019s the good news: it\u2019s not.<\/p>\n<p>Crafting a book synopsis may feel like a challenge, but once you understand its purpose\u2014and follow a few tried-and-true tips\u2014you\u2019ll be able to write one that impresses publishers and editors alike.<\/p>\n<p>Let\u2019s walk through everything you need to know.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#First_What_Even_Is_a_Synopsis\" >First, What Even Is a Synopsis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#Why_Publishers_and_Editors_Actually_Care\" >Why Publishers (and Editors) Actually Care<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#How_Long_Should_It_Be\" >How Long Should It Be?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#The_Right_Way_to_Structure_a_Synopsis\" >The Right Way to Structure a Synopsis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#1_Start_Strong_Hook_the_Publisher\" >1.\u00a0\u00a0\u00a0\u00a0\u00a0 Start Strong (Hook the Publisher)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#2_Walk_Us_Through_the_Plot_Beginning_to_End\" >2.\u00a0\u00a0\u00a0\u00a0\u00a0 Walk Us Through the Plot (Beginning to End)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#3_Highlight_Emotional_Arcs_and_Stakes\" >3.\u00a0\u00a0\u00a0\u00a0\u00a0 Highlight Emotional Arcs and Stakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#4_Keep_the_Cast_Focused\" >4.\u00a0\u00a0\u00a0\u00a0\u00a0 Keep the Cast Focused<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#5_Maintain_Your_Author_Voice\" >5.\u00a0\u00a0\u00a0\u00a0\u00a0 Maintain Your Author Voice<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#Common_Synopsis_Mistakes_to_Avoid\" >Common Synopsis Mistakes to Avoid<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#%C2%B7_Being_too_vague\" >\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Being too vague.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#%C2%B7_Treating_it_like_a_blurb\" >\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Treating it like a blurb.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#%C2%B7_Including_subplots_or_side_characters\" >\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Including subplots or side characters.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#%C2%B7_Getting_too_caught_up_in_language\" >\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Getting too caught up in language.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#What_If_Youre_Still_Struggling\" >What If You\u2019re Still Struggling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/#Final_Thoughts_Your_Books_First_Impression_Matters\" >Final Thoughts: Your Book\u2019s First Impression Matters<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"First_What_Even_Is_a_Synopsis\"><\/span><strong>First, What Even <em>Is<\/em> a Synopsis?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think of a synopsis as a backstage pass to your story. It\u2019s not the glitzy book blurb you&#8217;d put on the back cover or the tempting hook you&#8217;d use in a query letter. Instead, it&#8217;s a clear, straightforward summary of what happens in your book, from start to finish.<\/p>\n<p>Yes, that means spoilers are allowed. In fact, they\u2019re expected.<\/p>\n<p>While readers want suspense and surprise, publishers and editors need to see the whole picture. They want to know that your plot holds up, that your character arcs are satisfying, and that your story ends with purpose.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Publishers_and_Editors_Actually_Care\"><\/span><strong>Why Publishers (and Editors) Actually Care<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might be wondering\u2014if they\u2019re going to read the manuscript, why do publishers even need a synopsis?<\/p>\n<p>Here\u2019s why:<\/p>\n<p>A synopsis helps publishers quickly assess whether your book is structurally sound. Before they invest time in reading the full manuscript, they want to make sure it\u2019s going somewhere meaningful. Editors, too, use synopses to decide if the story fits their current publishing list or genre focus.<\/p>\n<p>In short, your synopsis is your story\u2019s audition. If it doesn\u2019t hold their attention, they might never get to page one of your actual books.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Long_Should_It_Be\"><\/span><strong>How Long Should It Be?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the million-dollar question.<\/p>\n<p>Some submission guidelines will ask for a single page. Others might request a \u201cshort synopsis\u201d (1\u20132 pages) or a \u201clong synopsis\u201d (3\u20135 pages). If they don\u2019t specify, a solid one-page version (around 500\u2013800 words) is a safe bet.<\/p>\n<p>You can also prepare two versions: a brief, punchy one for quick pitches and a longer one for full submissions. A good ghostwriting agency can even help you develop both, especially if you\u2019re unsure how much to include or what tone to strike.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Right_Way_to_Structure_a_Synopsis\"><\/span><strong>The Right Way to Structure a Synopsis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Writing your synopsis isn\u2019t about listing chapters or copying and pasting parts of your manuscript. It\u2019s about storytelling\u2014just in a very condensed form.<\/p>\n<p>Let\u2019s break it down step by step.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Start_Strong_Hook_the_Publisher\"><\/span>1.\u00a0\u00a0\u00a0\u00a0\u00a0 Start Strong (<a href=\"https:\/\/www.bestsellerghostwriting.com\/publishing\/\">Hook the Publisher<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Begin with your protagonist and the central conflict. Who is your main character? What\u2019s the situation they\u2019re thrust into? Why should we care?<\/p>\n<p>Avoid vague descriptions. Instead, go for clarity and voice. For example:<\/p>\n<p><em>&#8220;When Maya, a reclusive violinist with a traumatic past, inherits her estranged grandmother\u2019s crumbling estate, she\u2019s forced to return to a town she hoped to forget\u2014and uncovers a secret buried in music and silence.&#8221;<\/em><\/p>\n<p>Notice how this introduces a character, a setting, a problem, and hints at a larger mystery\u2014all in one sentence. That\u2019s your goal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Walk_Us_Through_the_Plot_Beginning_to_End\"><\/span>2.\u00a0\u00a0\u00a0\u00a0\u00a0 Walk Us Through the Plot (Beginning to End)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now comes the heart of the synopsis. Take us through your story\u2019s major beats, including:<\/p>\n<ul>\n<li>The inciting incident<\/li>\n<li>Key turning points<\/li>\n<li>The climax<\/li>\n<li>And yes\u2014the ending<\/li>\n<\/ul>\n<p>Don\u2019t worry about writing in literary prose. Focus on clean, clear storytelling. Think of it as explaining your book to someone over coffee, not performing it on stage.<\/p>\n<p>And no, don\u2019t hold back on spoilers. Editors want to know where the story is headed and how it wraps up. A synopsis that teases but doesn\u2019t deliver will only frustrate them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Highlight_Emotional_Arcs_and_Stakes\"><\/span>3.\u00a0\u00a0\u00a0\u00a0\u00a0 Highlight Emotional Arcs and Stakes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This part is often overlooked, but it\u2019s what separates a \u201cmeh\u201d synopsis from a great one.<\/p>\n<p>Publishers don\u2019t just want to know <em>what<\/em> happens\u2014they want to know <em>why it matters<\/em>. As you move through the plot, make sure to show:<\/p>\n<ul>\n<li>How your characters grow<\/li>\n<li>What they risk or stand to lose<\/li>\n<li>The emotional payoff of their journey<\/li>\n<\/ul>\n<p>For instance, if your protagonist is forced to choose between ambition and loyalty in the climax, let that tension come through. Editors love to see emotional complexity\u2014it suggests a story with depth.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Keep_the_Cast_Focused\"><\/span>4.\u00a0\u00a0\u00a0\u00a0\u00a0 Keep the Cast Focused<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One common mistake? Introducing too many characters.<\/p>\n<p>In your synopsis, stick to the main cast. Name your protagonist, the key supporting character or two, and the antagonist. Others can be described in general terms (\u201cher sister,\u201d \u201cthe rival leader,\u201d etc.).<\/p>\n<p>Too many names can confuse the reader and slow the flow. Keep it streamlined.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Maintain_Your_Author_Voice\"><\/span>5.\u00a0\u00a0\u00a0\u00a0\u00a0 Maintain Your Author Voice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, the synopsis should be professional, but that doesn\u2019t mean it has to sound sterile. A little personality goes a long way.<\/p>\n<p>If your book has a humorous tone, feel free to infuse your synopsis with a touch of wit. If it\u2019s moody and atmospheric, let that mood seep into the way you tell the summary.<\/p>\n<p>This is especially true if you&#8217;re submitting to a publisher that prioritizes voice or literary quality. A synopsis with no personality feels like reading a shopping list. Don\u2019t be afraid to sound like <em>you<\/em>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Synopsis_Mistakes_to_Avoid\"><\/span><strong>Common Synopsis Mistakes to Avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even experienced writers fall into some of these traps. Here\u2019s what to steer clear of:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%B7_Being_too_vague\"><\/span>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Being too vague.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Statements like <em>\u201cNothing will ever be the same again\u201d<\/em> don\u2019t tell the editor anything. Be specific. Let us know <em>how<\/em> things change.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%B7_Treating_it_like_a_blurb\"><\/span>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Treating it like a blurb.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember, this isn\u2019t a teaser. It\u2019s a full summary. You\u2019re not building suspense\u2014you\u2019re building trust.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%B7_Including_subplots_or_side_characters\"><\/span>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Including subplots or side characters.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If they don\u2019t directly impact the main storyline, they don\u2019t belong here.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%B7_Getting_too_caught_up_in_language\"><\/span>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Getting too caught up in language.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This isn\u2019t the place for poetic metaphors or beautiful prose. Clear is better than clever.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_If_Youre_Still_Struggling\"><\/span><strong>What If You\u2019re Still Struggling?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s a secret: even bestselling authors struggle with synopses. Condensing your own story is like trying to edit a photograph with your nose pressed against the lens\u2014you\u2019re too close. That\u2019s where a second pair of eyes helps. A trusted editor or even a <a href=\"https:\/\/www.bestsellerghostwriting.com\/ghostwriting\/\">ghostwriting agency<\/a> can offer objective insight and shape your synopsis into something that clicks with publishers.<\/p>\n<p>Agencies that specialize in author services often know exactly what publishers are looking for. They can help you focus on the big picture and turn a rough outline into a submission-ready piece.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts_Your_Books_First_Impression_Matters\"><\/span><strong>Final Thoughts: Your Book\u2019s First Impression Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A synopsis might feel like a small part of your submission package, but it carries serious weight. For many publishers, it\u2019s the first thing they read\u2014and sometimes the only thing, if it doesn\u2019t do its job.<\/p>\n<p>But don\u2019t panic. With the right structure, a clear head, and a little polish, your synopsis can be a powerful tool that opens doors.<\/p>\n<p>So, the next time you sit down to write it, take a breath and remember: you\u2019re not just summarizing a story. You\u2019re giving your book the spotlight it deserves. For a bigger-picture view of publishing costs, read <a href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-much-does-it-cost-to-publish-a-book\/\"><em>How Much Does It Cost to Publish A Book in 2025<\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve written a book\u2014or maybe you\u2019re almost there\u2014and now it\u2019s time to send it off to publishers. You\u2019re scrolling through submission guidelines, and there it is, bold as ever: \u201cPlease include a one-page synopsis.\u201d Let\u2019s be honest. Writing the synopsis might be more intimidating than writing the book itself. Summing up tens of thousands of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Write A Book Synopsis For A Publisher<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Write A Book Synopsis For A Publisher\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve written a book\u2014or maybe you\u2019re almost there\u2014and now it\u2019s time to send it off to publishers. You\u2019re scrolling through submission guidelines, and there it is, bold as ever: \u201cPlease include a one-page synopsis.\u201d Let\u2019s be honest. Writing the synopsis might be more intimidating than writing the book itself. Summing up tens of thousands of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bestsellerghostwriting.com\/blog\/how-to-write-a-book-synopsis-for-a-publisher\/\" \/>\n<meta property=\"og:site_name\" content=\"Best Seller Ghostwriting\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T07:43:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bestsellerghostwriting.com\/blog\/wp-content\/uploads\/2025\/07\/Whisk_4277dd9829-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" 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